Our Client, one of the fastest growing optical retail chains that offer the best quality prescription eyewear products. The brand has its presence across 290+ stores all over the southern part of India.
Challenges Faced
Being a Multimodal Outlet Retailer with a chain of outlets in southern India, our client faced issues with clarity/instant data communications from digitally isolated outlets. They weren’t able to answer to themselves the questions like “ How much is our Sales Today? What is the status of our Inventory? Replenishment Required? Have the revised pricing and ad-hoc promotional offers been reflected across the outlets? And more. Even though most of the outlets are constantly sharing critical data with the central system, the Mobile outlets, Doorstep outlets, and outlets in Mela/Co locations are restricted from doing the same, which resulted in lowering the managerial and operational efficiencies.
Management Challenge
- The Sales dashboard is not reflecting the Current Sales
- Stock status at the Outlet
- Pricing and Promotions
- Payment & Collection
Control Challenges
- Transaction Control / Day Closure
- Work order/ Lab Fitment Status to/from Outlet
- Delivery Intimation to Customer
- Inventory carrying Cost Control
The Solution
Novac’s KAZITO® manages both the front and backend of store processes with a single unified platform. As a solution to the data communication issues, we deployed KAZITO® offline solution to the outlets in remote areas where there is no/low bandwidth connectivity. By leveraging KAZITO®’s Online/Offline dual mode capability, the data from outlets were pulled to Central System in a periodical interval. Likewise, the revised pricing, adhoc promotions, Scheduled Campaigns, and Stock transfers have been pushed to Outlets.
Benefits
With such systems in place, now our client can do all the management and control activities from ONE administrative location. With KAZITO®, we managed to provide our client with an opportunity to implement the right strategy and better customer experience.
Management Challenge
- The Sales dashboard is not reflecting the Current Sales
- Stock status at the Outlet
- Pricing and Promotions
- Payment & Collection
Control Challenges
- Transaction Control / Day Closure
- Work order/ Lab Fitment Status to/from Outlet
- Delivery Intimation to Customer
- Inventory carrying Cost Control